Anne-Marie Guarnieri
Surratt Beauty — Creative & Content Director, 2018-present
Develop and lead creative strategy and storytelling across platforms to position the brand as a leader in the prestige cosmetics space and ensure consistency and excellence in messaging
Develop concepts and storyboards for campaigns; on-set lead for all product and model shoots; manage pre- and post-production workflows; supervise retouching and video editing
Produce copy and imagery for in-store visual merchandising, including tester and display units
Name products and shades; create corresponding PDP, retail, PR, and social collateral
Collaborate with product development on new launches—including Surratt best-sellers: Dew Drop foundation, Beyond Beige eye palette, Noir Lash Tint mascara, and Artistique Liquid Blush
Collaborate with marketing and operations teams on overall strategy; develop and create marketing communications to drive consumer engagement and increase brand awareness
Manage and mentor associate art director
Surratt is a 7-time Allure Best of Beauty award winner
Harper’s BAZAAR — Deputy Beauty Director, 2016-2018
Refinery29 — Deputy Editor, Beauty, 2015-2016
xoVain — Editor in Chief, 2014-2015
Brand consultant, beauty editor/writer, 2013-2014
Allure — Senior Beauty Editor, 2011-2013
Gotham, Hamptons, Ocean Drive — Beauty Editor, 2006-2011